Calling Every Ambitious Dentist Across America… 
How To Unlock The Ultimate Competitive Advantage Inside Your Dental Practice, And 10x Your New Patient Growth Over The Next 12 Months, So You Can…  
Scale Your Practice Up To 147% Faster!   

In fact, we dare you not to read this page because it contains a simple untapped formula being used by the top 20% of Dentists & DSO’s which has helped…

  • One Dentist go from $1.4M to $12M in the next 12 months…
  • ​Another increase their revenue by 110% and number of locations by 300%
  • ​Another cut their workweek in HALF and increase their income by 50% 

All without wasting precious capital or taking on unnecessary risk.

Already Convinced? 
If you don’t feel I delivered, I’ll give you your $47 back (for wasting your time) and I’ll give you another $94 to treat yourself to a nice meal... That’s how confident I am that this event will… 
  • ​Help you grasp the competitive edge you need to grow your practice in the face of an ever changing marketplace
  • ​Give you a blueprint to add 6, 7 even 8 figures in new, potential equity to your Dentistry in the next 12-24 months...
  • ​Equip you with the tools, systems, operations & sophistication you need to scale your independent or group practice faster than ever before. 
  • ​Execute the exact financial, leadership & organizational strategies you need to maximize the profit potential of your practice(s) whether you’re in the business or not… 
  • ​Ignite your practice growth with a tidal wave of new patients who are eager to come to you for all their dental needs (even if you aren’t the cheapest)...
Any the only condition to this guarantee is that you show up on October 28th. That’s it.
The Competitive Practice Masterclass Begins On: 
October 28th, 2022 (11am - 1pm EST)
Exclusive Pricing (Dentists Only): $47
This Exclusive Virtual Event Kicks Off In:
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What Is The ‘The Competitive Practice Masterclass’?
A 2-hour live, virtual event that will equip you with the competitive edge you need to build a thriving dental practice in the face of ever-increasing competition. You’ll learn the leadership skills, financial strategies, capital allocation, new patient generation and hiring systems you need to build a world-class practice that achieves your goals, no matter how big.

The ‘Competitive Practice Masterclass’ is the answer for any dentist who knows deep down that their practice is operating at a fraction of its true potential, and they want a proven framework to grow like the top 20% of dental practices across America.

Eric J. Morin, CEO of Tower Leadership, has been trusted by dentists across America to help them transform the growth of their practice at speeds unmatched in the industry. On October 28th, 2022, 50 more dentists will learn exactly what they need to unlock the ultimate competitive edge in their practice. Whether you’re an independent practice owner or a group practice owner who wants to grow your organization, this event is for you!  
You’re Busy! Don’t Risk Missing Out On This Event.
Secure Your Ticket Now!
By 2026 80% Of Dental Practices Will Be Owned By Large Dental Groups…
(Are you ready to compete in today’s marketplace?)
From: The desk of Eric J. Morin
Priority: URGENT
To the Dentist with big dreams, goals and hopes for the future.

I speak with hundreds of practice owners every year and one thing is always on their mind…

Uncertainty about the future.

They don’t know what the future holds….

For some, their new patient growth is on a constant roller coaster…

For others, their financial strategy makes it hard to know the value of their practice…

Many are consistently losing talented staff to competitors…

They don’t know whether or not to sell their practice…

And worst of all…

They don’t know if the problem is them, the competition or something else entirely.

As more private equity enters the dental industry, there’s never been a harder, more confusing time to build a thriving practice.

Not only are you working in the clinic several days a week…

You’re also responsible for hiring, payroll, taxes, insurance cases, as well as making sure your practice grows.

And when your practice isn’t growing like your competitors… you can feel that something is wrong.

Technology is moving faster than ever.

The ability to market effectively is more important now than ever.

There are more practices competing for the same patients now than ever.

And when you don’t have a clear, proven plan to cut through this noise it can feel impossible to confidently grow your business month over month. 

 But what if I could give you an iron-clad, bulletproof strategy to scale your practice faster than ever so you can: 
  • Experience consistent, new patient growth month over month 
  • ​Hire world-class staff who are bought into your vision and perform at the highest level
  • ​Possess the knowledge to position your practice as the “go-to” practice in your area 
  • ​Obtain the financial strategies you need to scale your practice without risking unecessary capital 
  • ​Develop the leadership skills you need to build an organizational structure of executives that grow your practice(s) whether you’re there or not. 
And how you can do all of this by utilizing…

 The “One KEY ingredient” to multiply the growth of your practice by 3, 5, even 10x levels in just 90 days or less
But first, who am I to tell you all of this? Why should you attend this event, let alone listen to me?

My Name Is Eric J.Morin…

And I am a wealth and business coach, Forbes Speaker, and Author who specializes in educating dentists and practice owners on how to achieve financial and lifestyle freedom.

Fresh out of college with my MBA I got started working in my own family practice.

It didn’t take me long to realize that nothing I’d learned about the world of business and finance was being applied in our practice.

So over the coming years, I took everything I knew about business and finance and applied it to the world of business dentistry…

And I built my family practice into a multi-doctor, multi-million dollar enterprise.

But along the journey, I realized it wasn’t just our practice that knew nothing about business and finance…

It was more or less every practice owner I spoke with.

These people were excellent at their craft, and that’s what they spent 95% of their time doing.

They didn’t have time to focus on the business side, or better yet even if they did… they didn’t know the first thing about what to do.

They had no idea about balance sheets, profit & loss statements, building a team, systems… nothing.

So I set about to change that.

Because while dental school teaches you how to become a dentist…

It doesn’t teach you how to run a successful business.

It doesn’t teach you the marketing skills you need to stick out from the competition.

It doesn’t teach you the leadership skills to build a world-class organization.

It doesn’t teach you the financial strategies you need to increase the value of your practice by 5, 10, even 20x

In today’s increasingly competitive marketplace, it’s more important to have these strategies now than ever.

After consulting hundreds of dentists, and DSO’s over the years… I’ve learned the exact steps any dentist can use to take their practice to the next level.

And to understand why it’s important to master these strategies, let’s start by examining the following…
How Much Is Your Practice REALLY Worth?
The reason 80% of dental practices will be owned by DSO’s by 2026 is because of one simple reason:

Most practice owners simply aren’t aware of how much their practice is truly worth!

Dental practices are an EXTREMELY low-risk investment - that offers monumentally high rates of return.

Look at this example:
Practice A
$800,000 x 30% Profit Margin = $240,000/month
Practice B
$1,500,000 x 25% Profit Margin = $375,000/month
Which of these practices is going to get the most money if they sell?

Practice B of course, by a wide margin.

Why? 

Because monthly revenue is the primary driver behind the true value of a practice. 

The problem? 

Most dentists don’t know how to build the type of practice that can confidently increase sales month over month.

As a result, they lack the resources, financial strategies, marketing strategies and leadership tactics they need to build a practice that competes at the highest levels possible. 

When these resources aren’t present in a dental practice, it makes it virtually impossible to keep up. 

Which is why many dentists often sell their practice for a fraction of what it’s truly worth! 

After examining thousands of financial statements across 6, 7 and 8-figure dental practices, and understanding their expansion strategies at a high level…      
I’ve identified 3 clear, but powerful shifts independent or small group practices can use to compete with DSO's
And most importantly, how you can not only take these same tools, systems, strategies & apply them to your own practice… 

But also add in the one key element you ALREADY have in your practice to tip the odds in YOUR favor & compete like never before.
Shift #1: Streamlined New Patient Acquisition
New patients are the life blood of any practice

Without new patients coming into your doors daily, it means there’s a limit on how much (or fast you can grow. 

When I first walk into a practice and put together a growth strategy, I always ask them about this first. Without new patients to drive revenue, the practice can’t exist. 

And 94% of the time, I’m met with the same answer: 

There’s no strategy in place to bring in a consistent volume of new patients each month. 

Most dentists follow the traditional model of depending on referrals, word of mouth, direct mail marketing & so on. 

And while that’s good, and can help you build a reputation locally… 

The problem is when every practice in your area does this, it’s like a race to the bottom. 

Typically, the end result being the one who can throw the most money at the problem wins. 

So what do the top dental practices do? Simple.

They create high level marketing strategies & irresistible offers that attract new patients like a moth to a flame.

They leverage more systems & staff to convert their leads into actual new patients. 

This has a snowball effect of allowing their practice to multiply their growth at speeds unmatched. 

 When your practice doesn’t stick out, it makes it harder for a potential new patient to pick you out of everyone else. 

Soon, I’ll show you a simple framework you can use to reverse this trend & book your calendar with more new patients than you can handle…            
Shift #2: World-Class Organizational Structures
It’s no secret that a well trained, high-performing organization is key to running a successful practice.

A well organized team that is bought into your vision is what gives you the ability to build a dental practice that achieves your goals, whether you’re working or not.

This includes having the right associates & leadership teams structured in a way where everyone is clear on how they help grow your practice.

Most dentists tend to try to figure this out as they go…

(which isn’t their fault because dental school doesn’t teach this stuff)

What separates the elite levels of dentistry from the rest is that their organizational structure allows them to run at peak efficiency.

They understand what group practices need a c-suite…

They understand what personalities work best in different parts of a practice…

They understand how establishing this clarity multiplies profits almost immediately…

They put these processes into simple, repeatable frameworks.

This strategic allocation of resources allows them scale the growth of their organization with minimal lag time.

But the good news is that you can copy every single one of them.

In a moment, I’ll show you how.

Shift #3: Bullet-Proof Growth Strategy
Without a clear strategy to grow your dental practice every month, you’re like a ship lost at sea. 

One of the hardest things to master in business is knowing EXACTLY what levers you need to pull (and when) to grow your practice. 

One fatal flaw, is that most practice owners simply try to do what “larger” organizations do. 

They want to expand, so they buy a practice without really understanding the financial implications. 

See, private equity will ultimately win on scale because they’ll be able to buy in large numbers that allow for advantageous financial opportunities. 

Their strategy allows for rapid growth based on pure economies of scale. 

When you have 100 locations, you can get cheaper supplies, better re-insurance rates, and access to deals at a level few practices can match. 

But what if I told you that you didn’t have to go “head to head” with these large organizations to experience similar levels of success? 

What if your practice already has everything you need right now, to start igniting new levels of growth in 90 days or less?                
With the right strategies in place, this presents a wonderful opportunity for your dental practice.

So let me ask you…
What if there was a simple way to swipe these same strategies used by these DSO’s into your own practice, AND add the quality aspect on top of all of it?
Well there’s no need to guess, because this is exactly what I’ve done for dental practices across the country.

I not only show them exactly how to swipe these tools, systems & strategies used by these DSO’s & large dental groups…

Using a simple formula that you can replicate into your practice to reach new levels of growth in 90 days or less – Whether you’re an independent practice owner OR a large dental group.

The key lies in a simple formula I call…
“The Dental Scaling Formula”
(Patient Acquisition + Org. Structure + Growth Strategy) ^ Quality
=
Maximum Profit Potential
This is the formula I use to help dentists shift the odds in their favor & build a thriving pratice in no time flat.

The key to competing with DSO’s (or other practices) is your ability to execute the same strategies they use tailored to your own practice. 

Each and every one of these is absolutely essential. 

Lacking a streamlined system to market & acquire new patients? 

You can’t produce the bottomline revenue you need to fund your practice. 

Missing the organizational structure? 

You risk your associates executing their own plans which have nothing to do with your vision. 

Have an unclear growth strategy? 

It’s impossible to know if your practice is increasing in profitability month over month, or simply idling by.

All 3 of these elements PLUS your ability to deliver world-class quality is crucial to competing in today’s sophisticated marketplace.
I’ve been refining this Formula for years...
To distill it down to the core components.

Through working with 100’s of practice owners to find their competitive edge…

Through my background within dental organizations, helping dental organizations scale and through my obsession with business and finance.

25+ years.

But with the market more competitive than ever, with DSO’s scooping up what feels like the lion's share…

I’ve been getting requests daily from dentists looking to know how to compete…

Looking to know how to reach their goals in the crowded market…

Looking to learn how to stream line their new patient & financial growth… 

Looking to undrestand the right organizational structure they need to scale…

And they want it FAST - with little to no risk.

This formula I’ve talked about makes it happen, and... 

In this upcoming LIVE 2-hour virtual event, I’m going DEEP on this formula to show you...
How To Unlock The Ultimate Competitive Advantage Inside Your Dental Practice, And 10x Your New Patient Growth Over The Next 12 Months, So You Can…

Scale Your Practice Up To 147% Faster!
So you can finally unlock the hidden growth potential inside your practice, and learn…
  • Easy to implement, streamlined marketing systems that bring you a consistent stream of new patients month over month.  
  • ​Priming and structuring your organization so that your practice increases in profitability whether you’re there or not.
  • ​How to develop the strategy required to meet your goals in a mere fraction of the time and in the process, shave 5, 10, even 20 years off the growth of your organization. 
  • How to swipe the exact growth systems used by the top 20% of dental practices across America. 
This is our last practice growth event of 2022, and our most important one yet. 

Now, it’s easy to talk about how all of these strategies can help you grow your practice… 

It’s another thing entirely to see how it’s changing the lives of dentists across the country. For example: 
Chauncey Connor, DDS - Built a thriving practice with corporate dentistry across the street
Dr. Burrow & Son
- Doubled Everything In Their Business
Dr. Cochrane & Dr. Moseng 
- 2 to 3 locations and increased revenue 56%
Dr. Ellingsen & Dr. Henneberg
- 2 to 3 locations and increased revenue 120%+
Dr. Mader & Dr. Lynch
- 1 to 3 locations and increased revenue 110%+
Dr. Sweeny
- 1 to 2 locations & increased revenue 270%+
The price for this exclusive, live virtual event on October 28th, 2022 from 11a.m - 1p.m. EST is… 

$197 $47

We’ve priced this to be accessible for the everyday dentist so we can help as many as possible.

We also don’t make any money on the proceeds. This simply helps us pay for the ads to get this message out there.

With that said, we do have limited seats for our virtual event.

So if you have no ambitions to unlock the competitive edge inside your practice and take your growth to the next level, this is NOT for you.
Once you click the button above to place your order, you’ll be taken to this page to fill out your information: 
If tickets are still available, you’ll receive a confirmation email that your seat is reserved. 

Plus, as a thank you for attending this live event, AND allowing me to triple your money back if you don’t find it valuable…  
I’m also going to send you a copy of both my best-selling books, “Dental Wealth” and “Financial Evolution” for FREE. ($49.75 Value)

    Dental Wealth: Utilizing Your Practice
    To Create Financial Freedom

    Dental Wealth: Utilizing Your Practice To 
    Create Financial Freedom 

    Financial Evolution: Transform Your
    Life Through The Five Stages Of Wealth

    Financial Evolution: Transforming Your Life Through 
    The Five Stages Of Wealth
    If you don’t feel I delivered, I’ll give you your $47 back (for wasting your time). I’ll give you another $94 to treat yourself to a nice meal. That’s how confident I am that this event will…
    • Help you grasp the competitive edge you need to grow your practice in the face of an ever changing marketplace
    • ​Give you a blueprint to add 6, 7 even 8 figures in new, potential equity to your Dentistry in the next 12-24 months..
    • ​Execute the exact financial strategy you need to maximize the profit potential of your practice(s) whether you’re in the business or not…
    • Ignite your practice growth with a tidal wave of new patients who are eager to come to you for all their dental needs (even if you aren’t the cheapest)...
    Any the only condition to this guarantee is that you show up on October 28th. That’s it. 
    Now it’s time to make a choice.
    You can simply leave this page.

    You can ignore the tools, systems & strategies you need to build a thriving practice.

    And the next day will simply be the same as the last.

    A new patient may come in one day, maybe not the next…

    Your staff may give only a fraction of the effort you know they’re capable of…

    Your organization may set growth goals which may or many not get hit…

    But if you’re read this far, I’m convinced you want more than this.

    You’re not hear by accident.

    You didn’t become a dentist just to idle by, and dream what life would be like with a practice full of patients every day.

    You’re ready to play a bigger game.

    One that allows you to live life at its fullest potential, through your passion for dentistry.

    One that allows you to wake up the sleeping giant inside your practice & unleash the potential it has to achieve your goals, no matter how big.

    Ultimately, I can’t decide what the future holds for you.

    However, what I do know is that…
    The Event Is Limited To 50 Dentists
    Everytime we host a live virtual event, we have a lists of dentists who call us right away to reserve their seats. 

    And this time, we’ve already presold 17 Tickets. 

    This means only 33 tickets are still available for grabs. 

    So if you’re on the fence, don’t wait. Secure your ticket now.   
    Remember, if you show up to this event and you don’t learn the EXACT strategies you need to compete like the top 20% of Dentists & DSO's… 

    Not only will I give you your $47 back, I’ll also give you an extra $94 just for giving it a shot. 

    You’ll also get to keep my two books completely free. 

    That’s how confident I am that this live virtual event will change your life. 

    It doesn’t matter if you’re a new or experienced practice owner… 

    It doesn’t matter if you’ve never created a system to reliably attract new patients… 

    It doesn’t matter if a corporate dental office literally opened up shop across the street from you… 

    With the right strategies in place, you have everything you need to not only survive but thrive in these uncertain times. 

    And on Oct 28th, 2022 I want you to be one of the 50 dentists who will learn this life changing information, and put it to work right away. 

    Are you in? 

    See you soon, 

    Eric J. Morin 
    CEO | Tower Leadership            

    P.S. Did You Just Skip To The Bottom? Here’s The Elevator Pitch… 

    On October 28th, 2022, I’m hosting a LIVE virtual exclusive event from 11 AM - 1 PM EST where I’m going to break down our "Dental Scaling Formula" and show you…

    Which will show you:
    • ​How to grasp the competitive edge you need to succeed into today’s hyper-competitive marketplace
    • Execute the exact financial, capital and leadership strategies you need to maximize the profit potential of your practice(s) whether you’re in the business or not… 
    • ​Give you a blueprint to add 6, 7 even 8 figures in new, potential equity to your Dentistry in the next 12-24 months..
    • ​Ignite your practice growth with a tidal wave of new patients who are eager to come to you for all their dental needs (even if you aren’t the cheapest)...
    • ​ How to swipe the exact growth systems being used by the of the top 20% of dentists across America 
    • ​Easy to implement, streamlined marketing systems that bring you a consistent stream of new patients month over month.
    • ​How to develop the strategy required to meet your goals in a mere fraction of the time and in the process, shave 5, 10, even 20 years off the growth of your organization.
    • ​Priming and structuring your organization so that your practice increases in profitability whether you’re there or not.

    All for less than the price of a good lunch→ $47

    I’m throwing in a copy of each of my critically acclaimed books, Dental Wealth and Financial Evolution.

    All for…

    $47

    And there’s a ‘Money Back + $94’ Guarantee.

    If you don’t feel that I deliver on the promises I’ve made to unlock the ultimate competitive edge inside your pratice to multiply your new patient growth year over year... 

    I’ll give you your $47 back and give you another $94, to treat yourself to a fancy lunch. Simple.

    Limited to 50 people...

        Frequently Asked Questions

         What exactly am I getting?

        You’re getting an x1 virtual ticket to an exclusive event on October 28th, 2022 where I’m going to break down our entire Dental Scaling Formula and show you how to build a practice that not only survives, but THRIVES in the face of competition from Mid Market DSO’s. 

        When is this event?

        October 28th 2022, 11AM - 1PM EST

        How long is it?

        2 Hours.

        Do I need to book flights and hotels?

        No. This is a LIVE Virtual event.

        Who is hosting this event?

        Eric J.Morin - Founder & CEO Of Tower Leadership.

        Guarantee?

        Simple - Money Back + $94. If you show up and don’t feel I delivered, I’ll refund your ticket and give you another $94 to treat yourself to a fancy lunch.

        I’m thinking of selling my practice, should I still attend?

        YES! The strategies you’ll learn will help you grow the value of your practice, even if you decide to sell.
        Copyright © 2022 Tower Leadership All Rights Reserved.